Which format
should you make?

Capsules take powders and oils, mask taste well, need no binders and are quick to develop. They are the easiest route to a credible supplement, and they start from a low minimum — from 100 boxes with us.

The trade-off is dose: there is only so much you can fit in a capsule, so high-gram actives like protein or fibre need another format. Remember the shell decides your halal and vegan claims.

Tablets hold more active per unit and cost less at scale, which is why big vitamin brands use them. They also allow coatings for timed release.

But they need binders and compression work, so development takes longer and small runs are less economical. Choose tablets when you know the product will sell in volume.

Sachet drinks are how a large share of Malaysian supplements actually sell: high dose, easy to consume, and they double as a lifestyle product rather than medicine.

The economics differ — stick packs typically start from around 10,000 sticks, and loose powder depends on fill weight. In exchange you can deliver grams of active, not milligrams, and the format supports flavour as a genuine differentiator.

Gummies convert extremely well because people enjoy taking them, which drives repeat purchase. They suit vitamins, beauty actives and anything aimed at people who dislike swallowing pills.

Constraints are real: sugar, heat stability in the Malaysian climate, limited dose per piece, and MOQ that depends on mould and format. Bitter botanicals rarely work here.

Ready-to-drink, functional coffee and effervescent tablets sell as part of a daily routine rather than a supplement regimen, which is powerful for retention.

Coffee premix is a category in its own right in Malaysia — see our coffee OEM guide. Liquid formats depend on bottle and fill, so ask early.